Are you unsure whether you handle user data, ownership of this data and privacy with respect? Matomo, is not only a software alternative to Google Analytics, but also a Japanese term that can be translated as 'decent'. Matomo positions itself as 'the Google Analytics alternative that protects your data and your visitors' privacy'.
A frequently heard criticism of Google Analytics is that the visitor data that you collect as an organization is also used to enrich personal profiles within Google. In this way, Google's advertising platform can select people in a more targeted manner to display relevant advertisements. A method that website visitors are often not aware of.
Matomo wants to place ownership of visitor data in the hands of the customers and promises that no external parties will view the data collected by the customer. The customer is the owner of the website to which web analysis is applied and also the owner of the data. iDelft can help to install and set up Matomo. Contact us for the possibilities.